Media Institution Ownership

The BBC

Public Service Broadcasting (PSB)

• Means that programmes are made for the public
• No advertisements 
• Generally transmit programming with the aim to improve society by informing viewers
• Also entertain as well as inform viewers
• The BBC is an example of a PSB

Remit

• The responsibility and promise of a programme.
• The BBC's remit is to "...Inform, educate and entertain".

Funding

• The costs of a TV licence fee costs £147 for colour and £49.50 for black and white 
• 75% of the BBC's funding comes from the licence fee
• The remaining income comes from commercial activities (e.g sales of programmes)

Structure of the BBC

• Cross-media organisation - one of the largest in Europe
• Vertically and horizontally integrated

Vertical Integration

When a media company has the ability to control the production, distribution and exchange (consumption) of a product.

Horizontal Integration

When a media company has a number of subsidiary companies that are used to support the marketing of its product.

Case Study: Doctor Who 
Doctor Who uses horizontal integration through the BBC 

Synergy
Companies that are both vertically and horizontally integrated are able to create synergy throughout advertisements.

Doctor Who can be advertised through a range of different media via horizontal integration:

• Online & Social Media Services - BBC website and social media (Twitter Feed)
• Print Media & Print Advertising - Through the Radio Times magazine publication and their own magazine
• TV Channels - The show can be advertised through across the different channels (BBC 1, 2, 3 & 4)
• Merchandising - Doctor Who Merchandise is available to buy 

The ITV

• Launched 1955 - oldest commercial network in the UK
• Was created to provide competition to the BBC (Est. 1932)
• 21m people register to use ITV Hub

Commercial TV

• The aim of commercial stations is to provide popular shows that attract an audience
• Leads to higher prices when advertising is sold
• All commercial terrestrial stations are funded by advertising

Time-shifting

• A recording that is broadcasted, and then stored to be aired at a later date/time
• Not just relevent to TV, also used in radio