Audiences

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Mainstream vs Niche
  • Mainstream audiences consume content that appeals to a wide range of groups and cultures 
  • Niche audiences consume content that only appeals to smaller groups and specific demographics
  • Narrowcasting is aiming specific programmes to specific audiences

Chris Anderson: The Long Tail Theory
  • Devised by Anderson of Wired Magazine
  • Published in 2004, then as a book in 2009
  • Concerns mass vs niche products and audiences


BARB Data
  • Stands for Broadcasters' Audience Research
  • Collate with viewing figures for all the major UK broadcasters (e.g. BBC, ITV and Sky)

Demographics: Break down of target audiences. Can be based off age, ethnicity, gender, economic status/class, level of education, hobbies and interests , lifestyle and choices.

Psychographics: Profiling of audiences based off of personal beliefs , values, interests and lifestyles.


NRS Social Grade:







Psychographics:












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