How do we end up watching films?
- Media advertisement
- Traditional methods (Newspapers)
- Billboards
Methods Of Advertisement (Recap):
- Traditional: methods used before the digital age. E.g print media
- Digital: social media, web banners, pop-up ads, etc.
Keywords:
- Blackbox: supplies us with all ICT requirements (e.g. smartphones)
- Downloading: transferring media products to a device from a webpage
- Streaming: attaining media directly from the internet
Frozen Case Study:
- Released 2013
- Estimated budget of $150m
- Gross (worldwide) $1.3bn
- Used the characters 'Olaf' as 'false undersell".
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