Film Audiences

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Frozen: 

  • Budget: $150m (estimate)
  • Opening Weekend USA: $243.4m, 24th November 2013, Limited Release 
  • Gross USA: $400.7m
  • Cumulative Worldwide gross: $1.3bn
  • Rated PG
Why do Disney films tend to apeal to adults and children alike?
  • The films are made for families - both children and adults
  • Children watch for the appeal of the characters, adults watch for the storyline 
  • Nostalgia for adults - reminds them of childhood elements (e.g. toys, children activities, etc.) 
Frozen Audiences:
  • Highest grossing thanksgiving debut of all time - $93m opening
  • 80% of the audience composed of families
  • 20% of the audience were non-families
  • $18m in ticket sales 
Street Dance 3D:
  • Budget: £3.5m (estimated)
  • Release: 21st May, 2010
  • Opening Weekend UK: £2.5m, 23rd May 2010, Limited Release
  • Rated PG
The World's End:
  • Budget: $20m (estimated)
  • Opening Weekend USA: $8.8m, 25 August 2013
  • Gross USA: $26m
  • Cumulative Worldwide Gross: $46.1m
  • Rated 15
Classification:
  • Film classification is decided by the 'British Board For Classification' (BBFC)
  • Films require a classification to be granted cinema and DVD release
  • Strict requirements for each classification 
Blumer & Katz - Uses and Gratifications:
 
An audience wants to...
  1. Be informed/educated
  2. Identify with characters of the situation in the media enviroment 
  3. Simple entertainment 
  4. Enhance social interaction
  5. Escape from the stresses of daily life
Questions:
In relation to Frozen and Street Dance 3D

Are they niche or mainstream? 
Frozen: Mainstream - A Disney movie which is a large conglomorate. 
Street Dance 3D: Niche - A vertigo movie which is an indapendant business.

What kind of age range do they appeal to?
Frozen: Primary audience is children - probably more girls than boys.
Street Dance 3D: Primary audience are older children/teens secondary audience are young adults.

Do they have a broader appeal? Is there a secondary audience?
Frozen: Secondary audience is adults - families.
Street Dance 3D: Secondary audience are young adults.

How can you apply the Uses & Gratifications theory? 
Frozen: For children, the movie is simple entertainement as they are usually attracted to the characters and the music. Due to common child-hood nostalgia, adults would see the movie to identify with the characters.
Street Dance 3D: Individuals who are dancers would identify with the characters as the film is primarily about dancing.

















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