Video Games: Call of Duty

Ownership: Published and owned by Activision


Marketing & Distribution
  • More focus on Billboards than digital platforms - Fits the genre (WW2)
  • Billboards make fans feel physicially connected and involved on the ground with CoD community
  • There are unique codes on billboards for fans to find - when cracked, can unclock exclusie content
  • Release a trailer online and on social media 

PEGI:


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