Public Service Broadcasting:
- Educate & inform audiences
- BBC is an example
- Remit means the responsibility of a programme
- BBC remit: 'To enrich people's lives with programmes and services that inform, educate and entertain'.
Commercial Terrestrial TV:
- Aim to provide popular shows that attract audiences - Leads to higher prices when ads are sold
- Funded through advertising
Vertical & Horizontal Integration:
- Disney is both - Own Marvel
- Indapendant: Vertical - When marketing will sometimes become a joint venture
- Synergy - when company has complete control over both horizontal and vertical intergration
- Joint venture results in lack of control
Regulatory bodies:
- BBFC
- IPSO
- ASA
- Ofcom
- PEGI (overseen by VSC)
- W3C
Advertising:
- Traditional and digital methods
- Above and below-the-line advertising
- Simulcasting - when a media product is broadcasted across several mediums (e.g. cinema and TV)
Theories:
- Blumler & Katz - Uses & Gratifications
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